We brought Bradley in to ask him a few questions we've been getting about conversion and optimization on Shopify. Bradley Long is a Conversion Rate Optimization Expert and has grown conversions for some of the world's most sophisticated brands, and
he's the founder of our FAVORITE Shopify theme, Shoptimized.
Check it out, we recommend watching the full interview, but if you're short on time we wrote out some of the most important questions below:
Tracking Platforms - which is best? Shopify Reports, Google Analytics, Facebook Pixel?
All analytics are important you need all of them. The more information you take in, the more you know about your business and your statistics, the better you'll be able to convert.
What are some of the key things we should do to help our home/landing page convert?
One of the most common things people do is run ads on Facebook, like "save 10%" then they go to your product page and there is no mention of the...
I sit down and Interview Kurt Prosser, Kurt is a Google Ads Guru my personal Ad Campaign Manager, he also owns Easton Digital in Columbus, Ohio.
I sat down today with Kurt to discuss why Google Shopping Ads and Google in general is a better place to not only place your ads to find your "Targeted Traffic" but also why it wins over Facebook Dynamic retargeting ads.
Kurt also shares his top 3 tips for beginners launching their first ad campaign using google shopping.
Kurt will also be teaching our members Advanced Google Ad courses in Drop Ship Academy 2.0
That's right, only if you're a Drop Ship Academy member of course!
We're closing down new enrollment to Drop Ship Academy this Friday in order to revamp and recreate our entire Online Advanced Course.
Kurt is one of the reasons why Drop Ship Academy online course and coaching program is going to be so amazing.
Enjoy the video.
FEAR OF FAILURE IS BOTH YOUR FRIEND AND ENEMY.
I always get asked how many stores did I start before I broke through… most people imagine that I just launched 1 store and made a Million on my first try and that’s just not the case at ALL! This subject made me curious about how many stores my previous students with my last Drop Shipping eLearning company launched stores that failed before succeeding.. In other words I wanted to know how many stores they launched on average before failing.
My number was 4! 4 failed stores before breaking through and succeeding with my High Tickets store. Fortunately for me, I didn’t give up. What about everyone else?
I think you’re in for a little surprise.
In Drop Shipping and really any business I’ve ever been involved with, Failure is part of the success process… 90% of people in my restaurant businesses failed before they succeeded and what I found out is that is also the case with...
The answer is often, “there are too many unknown variables* at least that is my typical answer followed by some suggestions of places to take a closer look at. So what exactly are these “unknown variables” that would help us understand what may be hurting your conversions? Let’s take a look at all things OPTIMIZATION.
When I say too many unknowns, I really mean that! For sake of starting somewhere, we are going to start with a product you are selling. The product matters the most out of all variables. Does this product have a history of sales? Whether a competitor sells it, you seen it sell on market sites like Amazon or Ebay? Seen it being advertised? How is the engagement? And just an FYI, not everything is as it seems from the outside looking in unless you have sophisticated tools to help you do your research. If the product has proven sales, you’re likely in the clear as competition is generally a good sign but there is one thing I ask myself...
We’ve all heard about Dropship eCommerce to one degree or another, although some of it is true, a lot isn’t and as a matter of fact most of it is just border line fiction.
So let’s go over all the Mistakes & Myths I hear about and have seen people believe that has prevented them from succeeding or even getting started with Drop Shipping.
Taking Tips from Forums and strangers and applying it to your own business. I can’t tell you how many people come to me and ask me where they went wrong… and you know what I feel them because I used to do this.Nothing guarantees success as much as doing the leg work yourself (or having a mentor or pro guide you to finding the right niche)Learn the right way… build the right skills… work hard and don’t give up. But learn the skills yourself don’t shortcut the process.
When I was 16 years old to stay out of trouble (because I lived in a pretty rough area...
Drop Ship eCommerce can be over saturated with competition. Now a days everyone is teaching Ali-Express Drop Shipping. This video discusses the High Ticket Drop Shipping and Low Ticket Aliexpress Drop Shipping.
Learn the difference.
Short on Ideas of what Niche to pick? I'm here to help
Ever had this conversation before?
What went wrong here?
The idea was freaking brilliant and you figured out a great product to sell online.
Why didn’t people buy it?
There are three things that have to be nearly perfect for a product to sell:
Pricing (the sweet spot price that will attract the right type of buyers)
Desire by the right type of buyer (target demographics)
No brand loyalty to the product (I’ll explain later)
2017 Traffic and advertising campaign
The pricing has to be on point. If you charge 10x more than you should, no one buys because you’ve out-priced the market. Price it 10x too low, and people are skeptical because it’s too cheap. Either way, you’re hosed.
Also with high ticket Dropship eCommerce you want don’t want to be selling products that cost $10 through $100 because the price point is not advantage enough for you to attract the type of...
Isn’t the goal of a business to get more money and do it faster? I don’t know about you all but that was my goal the first month. Besides the obvious fact that you will obtain more income, there are some other reasons why you should. After all, a business that plateaus is not ideal (at least not for me!) History has shown that businesses that plateau for long periods of time go downhill from there and here’s a little secret for you…You don’t want to be on that downhill side and you know as they say, history likes to repeat itself. Don’t be like history guys and gals!
One of the main reasons you should scale your business is so you can do what you do best. Whether that is traffic generation and sales, or finding new products, or maybe even in some rare cases, customer support. But in order to scale you’re going to need a team behind you.
I highly suggest hiring a VA (Virtual Assistant) if not multiple VAs. They take the workload off your...